Thursday, 22 November 2012

Researching the music magazine market-place

Magazine Title
Genre of music
Target audience
Big Cheese
Punk, Metal, rock
16+ men & women
Black velvet
Rock music
Tees, men & women
The Fly
Alternative
Adults
Hip Hop Connection
Hip hop, rap
Young adults
Kerrang
Rock
Teens, young adults
Metal hammer
Heavy metal, rock
Older tees, young adults
Mixmag
Dace, club music
Teens
Mojo
Wide rage, classic rock
Not gender specific
New musical express
Punk
Adults, not gender specific
Q
Alternative Indie
Older teens, not gender specific
Terrorizer
Heavy metal

DJ Magazine
Dance music
16+, aimed towards males
Top of the pops
Pop, chart music
Younger females
Uncut
Alternative
Not gender specific


















Magazines that are published by IPC
·         NME
Magazines that are published by Bauer
·         Kerrang
·         Mojo
Magazines that are published by future publishing
·         Classic rock
·         Metal hammer
 Magazine circulations
Magazines doing the best are:
·         Properganda
·         The fly
·         Mojo
Magazines losing readers are:
·         Q
·         Uncut
·         NME
·         KERRANG
Ideas for a new music magazine
·         Music magazine specialising in the genre of raprock
·         Magazine talking about the ska/ reggae genre
·         A music magazine that focuses purely on tours and liver performances could be about any genre

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