The production plan

Publication plan

Title: Fusion
Price: £3.00

Target: Males, 15+

Positioning statement: Bringing you the unknown

Frequency of publication: Quarterly

Distribution: Supermarkets, HMV, online

Issue size: 100 pages

Genre of music: RapRock

Colours used (house style): Black, white & blue 

Rationale: A new magazine which will talk about the little known genre that is raprock, the magazine will include regular interviews with bands from the genre. It will also be a socially interactive magazine with competitions for all ages. it will provide readers with tour information about different bands and regularly feature reveiws on them also.


House style: I will be using for the magazine will be darker colours E.G. black, white, blue etc. Fonts that will be using are stereo typical of rock magazines as the genre of raprock is prodiminently rock with rap vocals over it so i will target more of a rock audience with my fonts.

Regular features:

·         Competition to get fans views published

·         Upcoming artists

·         Album reviews

·         Tour information

·         Song reviews

·         Collaborations that should happen

Featured content:

·         History of the Raprock genre

·         Possible comebacks

·         Interview with a band

·         Win signed bass guitar

audience feedback

Audience research

Research methods:

·         The two different research methods I used to find the information I needed where, a questionnaire which I handed out to 20 random people and a video recording of me asking those questions.

Research results:

How often do you buy a music magazine?

Weekly – 5, fortnightly - 2, monthly – 11, every few months – 1, yearly – 1

Favourite genre of music?

Rap – 8, rock – 7, indie – 1, metal – 2, pop – 1, reggae – 1

Who are favourite bands/ artists in this genre?

Eminem – 6, nas -1, 50 cent - 3, linkin park – 3, limp bizkit – 3, bob marley – 1, killswitch engange – 2, olly murs - 1

How much are you willing to pay for a magazine

£0-£1 – 3, £1-£2 – 3, £2-£3 – 10, £3-£4 -2, £4-£5 –1 £5+ - 0

Would you read the magazine if it contained less well known bands and artists?

Yes – 12, No - 8

Do you listen to more than just one genre of music? If yes how many?

1- 3,      2-1,       3-8,       4-2,      5+ - 6

Would you prefer to read about the whole band or just one member?

Whole band – 10,       one person - 10

Would you be more likely to buy a magazine if it came with a freebie?

Yes – 15,       no 5

What type of content would you like to see inside of a music magazine?

Interviews – 5, tour information – 6, competitions – 3, Album reviews – 4, song reviews - 2

Would you by a music magazine about a genre you don’t usually listen to?

Yes – 6, No -14

Research conclusion:

From the results of my questionnaire and video interview, I can conclude that my raprock idea based on my results is a good one because these two are the most listened to music genre, the rap genre got 8 and close behind, the rock genre scored 7. although the people i asked said they bought magazines monthly the most i am going to stick with publishing my magazine quarterly as not as much happens within the raprock genre unlike more popular genres. i recieved positve feedback about the public reading about bands they havent heard of, out of the 20 people i questioned 12 of them said they would buy a magazine about bands and artists the havent heard of and my choice of music genre will be unknown to a lot of people. telling people about a new genre sohuldnt be a problem as from my results that 16 people out of the 20 already listen to 3 or more different music genres. Also my results have shown that the price range £2-£3 will be the best to sell my magazine in. They also give me an idea as to who to interview with people not seeming to mind if it’s the whole band and just one member of a band or solo artist as they both scored 10 points each. another peice of information that i got from the questionnaire is that people tend to buy magazines if they come with a freebie, so i will have to look to include a freebie when publishing my magazine. Before I handed out the questionnaire I already had an idea of what was to go in my magazine and from the results i recieved the public said they wanted to read about, tour information, interviews, competitions, album reviews and song reviews which is pretty much what i had in mind anyway.

Initial ideas and plans

Initial ideas and plans

Type of magazine – My magazine will be about a genre that isn’t as well known, that genre is raprock but it will also talk about what’s happening in the rock genre and what’s happening in the rap genre

Target audience – My target audience will be youthful males aged 15+ I have chosen this target audience because they are more likely to listen to this music genre

Price - £3.00 because of how often its issued it will be priced a bit higher than other music magazines

Frequency – My music magazine will be published quarterly (every four months) as there isn’t much music released within this genre

Issue size – My music magazine will be 60 pages

Typical content typical content that I will include in my magazine will be

·        Interviews

·        Tour information

·        Album reviews

·        Song reviews

·        Competitions

·        Collaborations we think should happen

case study notes on existing music magazines

Researching magazines 2nd mag from crazyginge93

Researching magazines from crazyginge93

Researching the music magazine market-place

Magazine Title	Genre of music	Target audience
Big Cheese	Punk, Metal, rock	16+ men & women
Black velvet	Rock music	Tees, men & women
The Fly	Alternative	Adults
Hip Hop Connection	Hip hop, rap	Young adults
Kerrang	Rock	Teens, young adults
Metal hammer	Heavy metal, rock	Older tees, young adults
Mixmag	Dace, club music	Teens
Mojo	Wide rage, classic rock	Not gender specific
New musical express	Punk	Adults, not gender specific
Q	Alternative Indie	Older teens, not gender specific
Terrorizer	Heavy metal
DJ Magazine	Dance music	16+, aimed towards males
Top of the pops	Pop, chart music	Younger females
Uncut	Alternative	Not gender specific

Magazines that are published by IPC

·         NME

Magazines that are published by Bauer

·         Kerrang

·         Mojo

Magazines that are published by future publishing

·         Classic rock

·         Metal hammer

 Magazine circulations

Magazines doing the best are:

·         Properganda

·         The fly

·         Mojo

Magazines losing readers are:

·         Q

·         Uncut

·         NME

·         KERRANG

Ideas for a new music magazine

·         Music magazine specialising in the genre of raprock

·         Magazine talking about the ska/ reggae genre

·         A music magazine that focuses purely on tours and liver performances could be about any genre